Group companies Henneus, women’s sports institute (WSI), 20 minutes and Herald of Aragon have signed a collaboration agreement with the Spanish Basketball Federation (FEB) for the promotion and dissemination of the Queen’s Cup LF ENDESA women’s basketballwhich will be held in Zaragoza from March 30 to April 2.
The goal of this alliance is reinforce the promotion and communication of the Cup creating new content that promotes and provides greater visibility to women’s basketball and its players. The agreement will allow a special coverage both in 20 minutesone of the most read newspapers in Spain with more than 2 million daily readerslike in Herald of Aragon, leader in the community. Among other actions, in the matches there will be a specific set of interviews and a special supplement will be made in both media.
As part of this collaboration, WSI will organize, together with the FEB and the Zaragoza City Council, a debate forum under the title “Basic sport, quarry of athletes”which will have the participation of all participating clubs in the LF Endesa Mini Cup, and which is part of the commitment and strategy of the three entities to promote the practice of sport at the earliest ages. In the center of the city you can also enjoy a Exhibition of photos of the best players and clubs in the history of the Cup associated with the FEB centenary.
The president of the FEB, Jorge Garbajosawanted to thank the “Henneo’s involvement in an edition of the Copa de la Reina that we already know will be historic. It is great news that one of the most important communication groups in the country is involved with the diffusion of our women’s basketballand we are sure that, after this pioneering experience, they will want to stick with us for a long time”.
For her part, the General Director of Media at Henneo, Laura Mugicahas highlighted the teamwork and the “Group commitment to promote women’s sport from the improvement of its communication, image and contents betting on its diffusion”.
The FEB aspires to beat attendance records in the Príncipe Felipe de Zaragoza pavilion and of hearingsin a competition that appears more attractive, competitive and close than ever.